EDITORIAL CONTENT LEAD + HIP HOP PLAYLIST MANAGER

Lead TIDAL to identify key cultural milestones (album anniversaries, birthdays & other relevant touch points) with the strategy to create editorial playlists. Developed all of the major playlist pillars (Produced By, Check The Rhyme, Soundtracking, Meets, Beats & Rhymes). Created and curated over 2,000 contemporary and legacy urban playlists featured in-platform.