Client: State Farm
Campaign: Predictions
Agency: Translation
Peak pandemic while everyone was glued to their devices, we knew ESPN’s The Last Dance was going to be a hit and wanted to make sure State Farm showed up. We had to make sure it was real, and had to make sure it was right and deliver with the same level of authenticity that the NBA audience has come to expect to us. So, as productions shut down we pulled a no-look pass and dug in the archive, added some deep fake pizzazz and boom. DaDaDa, DaDaDa.