PROFESSOR

2023 marks the 50th anniversary of hip-hop, and many artists, brands, and businesses are celebrating the impact it’s made through the decades and across the globe. With their headquarters and flagship bookstore based in hip-hop’s New York City birthplace, world-renowned publisher Rizzoli is in tune with the importance of this monumental anniversary. And this is best shown through the release of three hip-hop related titles during the second half of 2023:

• Do Remember! The Golden Era of NYC Hip-Hop Mixtapes

• Fresh Fly Fabulous: 50 Years of Hip Hop Style

• LL Cool J Presents The Streets Win: 50 Years of Hip-Hop Greatness

In this class, we explore the significance of hip-hop’s 50th anniversary—specifically as it pertains to Rizzoli’s new hip-hop titles—and also how the anniversary is being celebrated in unique and exciting ways across music, culture, and business. And we will focus on how Rizzoli can sustain the excitement of Hip-Hop 50 to continue to promote and sell their hip-hop titles beyond the anniversary and into 2024. 

In addition, we identify ways Rizzoli can capitalize on real-time sales opportunities during the semester surrounding book release dates, author signings, Hip-Hop 50 events, and the holiday gifting season.